I have worked with the Mohair South Africa Company to create innovative samples, working in a team across textile specialism to deliver an on trend fashion collection for the promotion of the mohair fibre.
We decided to work towards a Tran-seasonal collection, working from winter to spring 2017/18. To work with the sustainability aspect of the fibre we tried to evoke luxurious and durable fabrics, which have a timeless quality. Working for a high-end market, which is on trend but not fast fashion. We aim to break into the Nordic market therefore our styling was heavily influenced by their styling and brands.
‘An Instinct For Survival’ was our starting point following the brief South African Mohair set out. We selected the theme ‘Living on the edge’. The concept we developed was ‘Making Tracks’, as people who live on the edge and have an alternative life style make their own route in life leaving often very personal temporary marks on the environment. We developed three key phrases that we felt evoked the theme effectively; these were Imprint, Raw and Finding The Unexpected. The concept made us focus on looking at details and mark, which are often overlooked, in our everyday lives.
I received a special commendation for my work on the South African Mohair Textile live project and exhibited at the International Mohair University Design Competition, Shanghai on 22 April 2016.